Gough Whitlam Park

Gough Whitlam Park had no clear signage system. Visitors couldn't orient themselves, facilities were hard to find, and what signs did exist were inconsistent and faded. The brief was to fix that. I designed a complete wayfinding system - new identity, iconography, signage hierarchy, and a type system built around Monument Extended for legibility at scale. The result is something that actually belongs in the park: playful enough to feel welcoming, clear enough to do its job.